Welcome to Crux Publishing

Crux Publishing is a boutique digital publisher that produces, distributes and markets a curated selection of high-quality, non-fiction (and, very occasionally, fiction) titles. We have many years of international marketing experience that regularly puts our titles into the best-seller lists in their category and offer industry-beating royalties of 40-50% with no upfront charges.

Strange but True

Strange but True
In this easy-to-read book, author, lecturer and public speaker, Dr. Monica-Maria Stapelberg, shares the results of her many years of research. BUY NOW!

Just for the love of it

Just for the love of itThe first woman to ascend Mount Everest from both sides captures the drama of her climbs. BUY NOW!


InvasionBest-selling author Frank McLynn discusses the attempted invasions of Britain since 1066. BUY NOW!

Why Crux?

  • A “digital-first” approach

  • Expert marketing

  • Great covers

  • Focused distribution

  • No upfront costs

  • Comprehensive service

  • Ebook and Paperback

  • Personal touch

The economics of traditional publishing requires a printed book to sell thousands of copies before the costs of retailers, distributors, publishers, marketing, unsold copies, etc are covered. This means that there is a preference for publishing books that appeal to the mass market and can safely be sold in high volume through chain stores and supermarkets in order to drive down the unit cost.

This narrow approach typically limits the publication of titles to established authors or celebrities, while high-quality titles that might not sell quite so well remain unpublished and unread or become out of print when publishers turn their attention to new ideas.

We believe that a “digital-first” approach to publishing (and marketing) is the future for new and emerging authors, with printed copies offered on-demand or as special editions. This makes more books more widely available to readers who are looking for more varied reading material and rewards authors more fairly for their writing. It also eliminates many of the traditional publishing costs that fail to add value in a digital world. This allows Crux Publishing to provide authors with a greater share of the rewards: our commission structure typically results in authors receiving 40-50% of the net sales revenue for each book with no upfront charges.

We offer authors a platform to showcase their talents and allow them to reach a growing market of readers who like to read books on their ebook reading devices such as Kindles, iPads, Kobo eReaders, Nooks and all android devices.

We operate an open-submissions policy to encourage new authors and also digitally republish backlist titles for existing authors.

I write. I write that I am writing. Mentally I see myself writing that I’m writing and I can also see myself seeing that I am writing. I remember writing and also seeing myself writing. And I see myself remembering that I see myself writing and I remember seeing myself remembering that I was writing and I write seeing myself write that I remember having seen myself write that I saw myself writing that I was writing. I can also imagine myself writing that I had already written that I would imagine myself writing that I had written that I was imagining myself writing that I see myself writing that I am writing.
Salvador Elizondo

Crux Services


We convert your manuscript into multiple
ebook formats
We take care of converting an author’s finished manuscript into multiple ebook formats. We will typeset the paperback version so it looks as good or better than any book on the highstreet and send you proof copies of both versions for you to check.


We distribute your ebook through the leading
online retailers
We take care of distributing our ebooks through the leading online retailers: Amazon, Apple iBookstore, Barnes & Noble, Google and Kobo. Between them they make up to 95% of the distribution. Paperbacks are sold via Amazon and bookstores.


We work with the author to create and execute a unique marketing plan
We work with the author to create and execute a unique marketing plan that drives sales and provide you with marketing materials with which you can promote the book yourself as well. Many of our titles have been in the best-seller lists in their categories.

Fantastic Cover Design

We design a fantastic eye-catching cover to
stand out online
We will design a fantastic eye-catching cover to stand out on Amazon and other sales channels. We generally come up with 3-4 covers from which to choose from and welcome the author’s input in the design.

Editing and Proofreading

We make sure your book is professionally reviewed and edited
We will edit and copy-edit your book and you will be sent a proof copy to review before it is uploaded to the sales channels.

ISBN Registration

We provide the book with an ISBN to correctly
identify it
We give you an ISBN that enables over 25,000 retailers to access information about your title and enables your sales to be tracked.

“We think we are pretty good, but don’t take our word for it; listen to what our authors have to say…”

I have been very happy with Crux. As an author, you have a very personable relationship with them, they are efficient but flexible and open to input from the author while knowing their business at the book end.
Cathy O'Dowd, author of Just for the love of it
As a first-time author, working with Crux was just what I needed. No detail is too small for them and they understand the writer’s process intimately. Being enthusiastically and patiently guided through every stage, from first draft to publication, was an absolute godsend.
David Price, author of OPEN: How we'll work, live and learn in the future
I have found a mentor who has steered me through the dark waters, is always available at the end of a phone call, text or email, and who answers my many questions, however dull they may be, at the drop of a hat. My book has appeared in the market place with bewildering speed, in the highest quality, with every step, from cover design to synopsis, discussed with and by a publisher who is personable and enthusiastic, and, being an author himself, has made me feel instantly at home.
Anthony Cleary, author of Nobody Comes
Crux understands 21st century publishing. This is a company that will work with you and support you; it offers a partnership that comes armed with considerable connections to new media. They take the time to know your work, and instead of the usual scattershot approach to marketing, they offer a tailored plan for each book. By comparison the big publishing houses feel very flat-footed. I feel empowered as an author; Crux has made me excited about the potential of writing again.
Lars Brownworth, author of The Normans
I was delighted with the service we received from Crux Publishing. They went out of their way to explain the ins and outs of ebook publishing to us. Christopher gave us a super personal service that resulted in a fantastic book both for Kindle and for iPad. Crux also managed to do a great job promoting the book. I could not recommend them highly enough.
Lady Caroline Richards, author of Afghanistan Revealed
Every author believes their book is complete when they submit it for publication. Yet every publisher is not the same in the way they review, accept or reject applications. What is most impressive and gratifying about Crux Publishing is the integrity and helpfulness with which they responded, particularly their willingness to negotiate with a productive dialogue. Their suggestions and positive criticisms unquestionably improved the quality of my efforts for which I am most grateful.
Tasos Yacalis, author of The Life of Sosat Silacay