The economics of traditional publishing requires a printed book to sell thousands of copies before the costs of retailers, distributors, publishers, marketing, unsold copies, etc are covered. This means that there is a preference for publishing books that appeal to the mass market and can safely be sold in high volume through chain stores and supermarkets in order to drive down the unit cost.
This narrow approach typically limits the publication of titles to established authors or celebrities, while high-quality titles that might not sell quite so well remain unpublished and unread or become out of print when publishers turn their attention to new ideas.
We believe that a “digital-first” approach to publishing (and marketing) is the future for new and emerging authors, with printed copies offered on-demand or as special editions. This makes more books more widely available to readers who are looking for more varied reading material and rewards authors more fairly for their writing. It also eliminates many of the traditional publishing costs that fail to add value in a digital world. This allows Crux Publishing to provide authors with a greater share of the rewards: our commission structure typically results in authors receiving 40-50% of the net sales revenue for each book with no upfront charges.
We offer authors a platform to showcase their talents and allow them to reach a growing market of readers who like to read books on their ebook reading devices such as Kindles, iPads, Kobo eReaders, Nooks and all android devices.
We operate an open-submissions policy to encourage new authors and also digitally republish backlist titles for existing authors.