The economics of traditional publishing requires a printed book to sell thousands of copies before the costs of retailers, distributors, publishers, marketing, unsold copies, etc are covered. This means that there is a preference for publishing books that appeal to the mass market and can safely be sold in high volume through chain stores and supermarkets in order to drive down the unit cost.
This narrow approach typically limits the publication of titles to established authors or celebrities, while high-quality titles that might not sell quite so well remain unpublished and unread or become out of print when publishers turn their attention to new ideas. The publishing industry is very slow-moving and authors often receive a fraction of the revenues that publishers generate. It does not need to be this way.
Through being lean and effective, by focusing as much on digital sales as we do on paperback sales, and by using our years of marketing experience, we not only drive the titles we publish into the bestseller lists (see our blog for details) but provide authors with a greater share of the rewards: our commission structure typically results in authors receiving 40-50% of the net sales revenue for each book (both digital and paperback) versus the market standard of 7-8% for paperbacks and 25% of ebooks.
If this sounds too good to be true, just see our reviews form customers below.
We operate an open-submissions policy to encourage new authors, and also digitally republish backlist titles for existing authors. We’d be delighted to speak to you. Contact us on email@example.com to learn more.